Marketing Utility
UTM Campaign Link Builder
Easily generate standardized UTM tracking links for your marketing campaigns. Create URLs with utm_source, utm_medium, and more for Google Analytics.
Campaign Parameters
e.g. google, newsletter, facebook
e.g. cpc, banner, email
e.g. spring_sale, promo_code
Identify paid keywords
Use to differentiate ads (e.g. logolink, textlink)
Generated Link
Enter a valid URL to generate UTM link.
Tip: Always use lowercase for your UTM tags to avoid analytics fragmentation (e.g., Google Analytics treats "Email" and "email" as two different mediums).
What are UTM Parameters?
UTM (Urchin Tracking Module) parameters are short text codes that you add to URLs to track the performance of campaigns and content. By appending these tags to your links, tools like Google Analytics can accurately report exactly where your traffic is coming from, how they found you, and what specific link they clicked.
Understanding the 5 UTM Tags
- utm_source (Required): Identifies the advertiser, site, publication, etc. that is sending traffic to your property (e.g. google, newsletter, facebook).
- utm_medium: The advertising or marketing medium (e.g. cpc, banner, email).
- utm_campaign: The individual campaign name, slogan, promo code, etc. for a product.
- utm_term: Identify paid search keywords. If you're manually tagging paid keyword campaigns, you should use utm_term to specify the keyword.
- utm_content: Used to differentiate similar content, or links within the same ad. For example, if you have two call-to-action links within the same email message, you can use utm_content to tell them apart.